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Fade to Black...
JOA is a global destination for women looking for runway-inspired, fun and easy-to-wear pieces. Our designers travel across the world to search for inspirations that you won't find anywhere else. At JOA, our goal is to bring you truly unique items that can't be found everywhere.
The result: A lifestyle brand of unique and fashion-forward styles.
People always ask me how I start a collection, and I tell them that I just look around. What am I tired of? What am I in the mood for? Real fashion change comes from real changes in real life. Everything else is just decoration.
JOA is headquartered in the heart of the Fashion District in downtown Los Angeles, California. With over twenty years of experience in the industry, the team behind JOA is always working to bring unique, runway-inspired styles to you.
Our designers constantly travel around the world to find new inspirations that you can’t find here. And in addition to obsessively following our favorite runway designers, we’re always searching the web for our best inspiration - you.
We just launched in 2013, and you can find JOA at boutiques all around the country. Need help finding a store near you? Contact us and we’ll help you find the best website or store near you.
Want to know what’s happening with JOA? Chat with us on Facebook and Instagram and we’ll let you know about the new styles we’re working on, show sneak peeks of what goes on behind-the-scenes, and just share our inspirations with you.
ARE YOU A BUYER?
You can contact our Online Sales team to get started immediately and submit an application to get set up on our wholesale website.
You can also come meet our team and see our newest styles throughout the year at tradeshows: Coterie, Intermezzo, ENK Vegas and more.
Come see JOA Show Schedule
Send us an email and someone will follow up with you within a few business days.
Let your inner city-girl shine with classic yet glamorous black and whtie fits...
Time for some action! Get on with the trend with Sporty tops...
Kiara Schwartz of TOBRUCK AVE reppin’ Team Hollywood in our Team Player Tee!...
Our blog is where we post various JOA looks as the new styles keep coming. You will be able to keep track of our previous and upcoming looks. Our blog is updated as soon as we have a hint of what's coming next. So keep checking back and don't foret to bookmark us!