About JOA
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What is JOA

JOA is a global destination for women looking for runway-inspired, fun and easy-to-wear pieces. Our designers travel across the world to search for inspirations that you won't find anywhere else. At JOA, our goal is to bring you truly unique items that can't be found everywhere.

The result: A lifestyle brand of unique and fashion-forward styles.

People always ask me how I start a collection, and I tell them that I just look around. What am I tired of? What am I in the mood for? Real fashion change comes from real changes in real life. Everything else is just decoration.

--Tom Ford

Did You Know

JOA is headquartered in the heart of the Fashion District in downtown Los Angeles, California. With over twenty years of experience in the industry, the team behind JOA is always working to bring unique, runway-inspired styles to you.

Our designers constantly travel around the world to find new inspirations that you can’t find here. And in addition to obsessively following our favorite runway designers, we’re always searching the web for our best inspiration - you.

We just launched in 2013, and you can find JOA at boutiques all around the country. Need help finding a store near you? Contact us and we’ll help you find the best website or store near you.

Want to know what’s happening with JOA? Chat with us on Facebook and Instagram and we’ll let you know about the new styles we’re working on, show sneak peeks of what goes on behind-the-scenes, and just share our inspirations with you.

Recent Posts

Get in touch with JOA

Our Headquarters

LOS ANGELES

Our office and warehouse are located in the Fashion District in downtown Los Angeles.

PLACE SHOWROOM
860 S. Los Angeles St. #1130
Los Angeles, CA 90014

Tel +213.243.0741
Fax +213.243.0742

Leah Oseran
leah@placeshowroom.com

ARE YOU A BUYER?

You can contact Place Showroom and speak with our sales reps to start carrying JOA in your stores.

You can also come meet our team and see our newest styles throughout the year at tradeshows: Coterie, Intermezzo, ENK Vegas and more.

Come see JOA Show Schedule
Online www.joawholesale.com

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Find us

Collection

SS14 COLLECTION

Colour transforms and creates, shifting our ideas

Spring/Summer Collection

FW13 COLLECTION

With the changing of seasons comes a change in fashion

Fall/Winter Collection
Spring/Summer 2014
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PRESS
  • InStyle
    Sept-13
    InStyle
    Press Release
    WGSN - S/S 14: Las Vegas juniors' top 5 brands
    WGSN is the worldwide leader in fashion trend forecasting. JOA brought out our S/S 14 collection to MAGIC this August in Vegas and was named one of the top 5 brands.
    Aug-13
    WGSN
    Press Release
    TheCoveteur.com
    Fashion blogger Shea Marie of PeaceLoveShea is featured on TheCoveteur.com with our JOA daisy shift dress.
    Jul-13
    The Coveteur
    Press Release
    Viviere Bella - Fashion Blog
    Fashion blogger Amy Nicole Marietta of Viviere Bella is featured wearing our leopard print pant.
    Jun-13
    Viviere Bella
    Press Release
    FOAM Magazine
    May-13
    FOAM
    Press Release
    LuckyMag.com
    May-13
    Lucky
    Press Release
    RackedLA.com
    Shea Marie of PeaceLoveShea is wearing our JOA daisy shift dress.
    May-13
    RackedLA
    Press Release
    Seventeen.com
    May-13
    Seventeen
    Press Release
    US Weekly
    May-13
    US Weekly
    Press Release
    Instyle
    Apr-13
    Instyle
    Press Release
    NYLON Indonesia
    Apr-13
    NYLON
    Press Release
    InStyle.com
    Mar-13
    InStyle
    Press Release
    LuckyMag.com
    Mar-13
    Lucky
    Press Release
    Elle.com
    Feb-13
    ELLE
    Press Release
    Glamour.com
    Feb-13
    Glamour
    Press Release
    WhoWhatWear.com
    Feb-13
    WhoWhatWear
    Press Release
    The Marie Osmond Show
    PR guru Alle Fister of Bollare is wearing our ombre chambray top with our geo print skirt on the Marie Osmond Show.
    Feb-13
    The Marie Osmond Show
    Press Release
    OK! Magazine
    Jan-13
    OK! Magazine
    Press Release
    LuckyMag.com
    Dec-12
    Lucky
    Press Release
    What to Wear TV Show
    July-2013
    What to Wear TV Show
    Press Release
    Christy Reports from Hollywood
    Oct-2013
    Christy Reports from Hollywood
    Press Release
EVENTS 2014

Intermezzo

New York, NY
1/6 - 1/8
Booth #TBD
Intermezzo
Intermezzo (2014)
Intermezzo 2014

Atlanta Apparel Market

Atlanta, GA
1/30 - 2/3
Booth # TBD
Atlanta Apparel Market
Atlanta Apparel Market (2014)
Atlanta Apparel Market

ENK Vegas

Las Vegas, NV
2/18 - 2/20
Booth #TBD
ENK Vegas
ENK Vegas (2014)
ENK Vegas 2014

Dallas Market Center

Dallas, TX
1/23 - 1/26
Booth # TBD
Dallas Market Center
Dallas Market Center (2014)
Dallas Market Center

StyleMax

Chicago, IL
2/2 - 2/4
Booth # TBD
StyleMax
StyleMax (2014)
Style Max

Coterie

New York, NY
Feb 2014 (TBD)
Booth #TBD
Coterie
Coterie (2014)
Coterie
The JOA Blog
  • Fade to Black

    08
    AUG 2013
    Fade to Black
    Fade to Black
    Aug 08, 2013 | Posted by: Admin | Category

    Fade to Black...

    Black and White

    25
    JULY 2013
    Black and White
    Black and White
    Aug 08, 2013 | Posted by: Admin | Category

    Let your inner city-girl shine with classic yet glamorous black and whtie fits...

    Sports girl show

    12
    JUNE 2013
    Sports girl show
    Sports girl show
    June 12, 2013 | Posted by: Admin | Category

    Time for some action! Get on with the trend with Sporty tops...

  • Kiara Schwartz

    01
    JUNE 2013
    Kiara Schwartz
    Kiara Schwartz
    June 01, 2013 | Posted by: Admin | Category

    Kiara Schwartz of TOBRUCK AVE reppin’ Team Hollywood in our Team Player Tee!...

    a la mode

    28
    MAY 2013
    a la mode
    a la mode
    June 01, 2013 | Posted by: Admin | Category

    Check out our latest lookbook à la mode!...

JOA blog

Our blog is where we post various JOA looks as the new styles keep coming. You will be able to keep track of our previous and upcoming looks. Our blog is updated as soon as we have a hint of what's coming next. So keep checking back and don't foret to bookmark us!

Event Categories

Recent Posts

Styling JOA& Pure

CALIFORNIA

  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058
  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058
  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058
  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058
  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058
  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058

NEVADA

  • JOA HQ
    1801 E. 50th St. Los Angeles, CA 90058
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